ABOUT POP CULTURE GROUP CO., LTD (NasdaqCM: CPOP)
Headquartered in Xiamen City of Fujian Province, we are a holding company registered under the laws of Cayman Islands, through our operating subsidiaries in China, we host entertainment events and provide event planning and execution services and marketing services to corporate clients. We began our operation in 2007. We seek to create value for stakeholders in all parts of the hip-hop ecosystem, from fans to artists, corporate clients, and sponsors. We deliver event experiences with significant hip-hop elements to the younger generation which is our primary target audience.
We own the rights to an extensive portfolio of hip-hop events, including a stage play, dance competitions, cultural and musical festivals, and karaoke promotion parties, and we cooperate with music companies and artists to host various concerts in China. Our concerts and hip-hop events generated an attendance of 42,000 and 122,000 during the fiscal years ended June 30, 2018 and 2019, respectively, and 124,880 during the six months ended December 31, 2019.
We help corporate clients with the design, logistics, and layout of events, coordinate and supervise the actual event set-up and implementation, and generate revenue through service fees. Our services cover each aspect of corporate and marketing events, including communication, planning, design, production, reception, execution, and analysis.
We provide marketing services, including (i) brand promotion services, such as trademark and logo design, visual identity system design, brand positioning, brand personality, and digital solutions, and (ii) other services, primarily advertisement distribution, to corporate clients for service fees.
Through our services, we aim to promote hip-hop culture and its values of love, peace, unity, respect, and having fun, and to promote cultural exchange with respect to hip hop between the United States and China and we aim to be a leader in the promotion of hip-hop culture and its values in China, creating long-term value for fans, artists, corporate clients, and sponsors.